Gary Shteyngart has been hard at work publicizing his new book, Super Sad True Love Story, which will be released later this month. Not only is the satirist making the usual rounds, he put together a video featuring James Franco. Quite a few other authors, actors, and even his editor make a cameo in this vid.
I have to wonder if this is something only humorists can pull off. Could you do a serious video trailer for, say, Mockingjay? What about something already enormously popular, like Deathly Hallows? I, as so many others, am wondering what's the key ingredient to make something go viral. Clearly Gary's vid has it. But why?
There's nothing terribly compelling about this advertisement, except for it's premise: video advertising for a book by a fairly niche author. There's definitely some high points in the film, but why would anyone watch it in the first place?
I definitely don't have the answer, but I do know I'm excited to pick up Shteyngart's book on July 27th.
What do you think of the idea of creating a video to advertise a book?